Prescription Cheerios

The Wall Street Journal is reporting that General Mills, the purveyors of Cheerios, will be required to either (1) remove or rework a particular statement on its box, or (2) remove Cheerios from store shelves.

Seems the advertising wording on the box technically makes Cheerios a drug:

Based on claims made on your product’s label, we have determined that your Cheerios® Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease.

I thought so. :)